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Your Guide to Free Business and Marketing Tools

Marshay Clarke
May 13, 2020 8:16:12 PM

Working from home has caused many of us to rethink the way we do business. As a small business owner, there are a ton of tools at your disposal to keep your momentum going. Here are tools that you can use to keep your business development and marketing efforts going.


Communication tools


Zoom: Zoom emerged as the wildly popular video application for individuals and institutions during this work from home transition. We understand why people love it - it’s easy to download, quick to use, and you don’t even need to sign up for an account for the benefits. You can use Zoom on your desktop or from your phone to set up video and audio conferencing, webinars and break out rooms. Zoom is free to use too! 


Google Meet: Google Meet (formerly Hangouts) is another video conferencing service that rivals Zoom. The free version is offered with every Gmail account and you can host up to 25 participants, with 10 individuals visible at a time. If you pay for G-suite, then you can unlock additional features for more participants (up to 250), webinar and streaming capabilities, and screen sharing. 


BlueJeans: Probably the most under-rated on this list, Blue Jeans is a top notch video conferencing tool. They got the cool name because their founder wanted to make video chat feel “as comfortable and as casual as your favorite pair of jeans.” BlueJeans touts their enterprise grade security, and is respected as one of the most stable platforms for online video conferencing, with tools that allow you to share content quickly and securely.


WhatsApp: If you’re just looking for good old, standard texting, WhatsApp can be an amazing platform for businesses. Rather than simply offering your phone number, availability via WhatsApp makes it easier for customers all over the globe to contact you on a platform that they’ve most likely already adopted. WhatsApp is moving from being solely a personal use platform, to a platform that businesses have embraced due to the secure messaging features and far reach. 


Collaboration tools 


Google Drive: Google drive gives you a secure place to store your documents, images, photos, and spreadsheets for free. With all of your information on the cloud, you can access your files from any device, and it makes it very easy to collaborate on documents and presentations in real time. Drive is free to use, and has ample storage space for those of you dealing with large files (15GB to be exact). 


DocuSign: DocuSign changed the game by creating a platform that allows business owners to collect electronic signatures for important documents. Printers are hard to come by, especially when you are quarantined in your home!  It’s a great option if you need signatures while working remotely. New customers who sign up for DocuSign can get a free account for 90 days. 


Trello: Trello helps you keep track of your projects. Think of it as a system that replaces all of your paper post-it notes with a computer application that is visible to you and your partners. On each note card, users can take notes, record instructions, update the project status, and assign cards to certain people.  Whether you’re on a team of 1 or 100, Trello helps plan your next steps and projects to a tee.

Marketing tools


Canva: If you’ve seen well designed social media graphics, presentations or posters, there is a high chance they were created with Canva. Canva is a subscription service for people who need to design graphics but may not have the budget for a graphic design. Their templates, drag and drop features, and image library makes it a one-stop shop for graphics. 


Mailchimp: Use Mailchimp to create emails and keep in touch with your audience. Their automated email functionality and newsletter templates make creating email campaigns a simple task. Email marketing is important to stay on your customers radar. Mailchimp driver’s seat and lets you have full control over your email marketing efforts from beginning to end.


Survey Anyplace: Survey Anyplace allows you to build your own surveys and tailor them to your brand's unique needs. We like them because they are streamlined for mobile, which is where most people connect with companies and brands these days. The survey experience is quick and simple, with a heavy visual emphasis if that’s what you’re looking for. 

If you're looking to go full circle with your marketing, at ClickEasy we give small businesses a way to easily schedule appointments and accept payments from customers. Check us out!


Topics: Marketing, Branding,