Content, content, content, we hear it all the time - share content, create content. But, what if you don't have content? Not everyone is a skilled photographer and natural writer, and not every business is a good environment to share. For instance, therapists don't take photos during a session. And, accountants... no offense but what imagery can you really share on a regular basis?
Do not fear! All content needs and business needs are different.
The content you use on your website, social media, profiles, and more do not have to show people what you do, but should represent who you work with, where you work, how you work, your inspiration, and customer aspirations.
We've compiled a guide to free tools to make your branding spectacular, and provide content themes and ideas that you can utilize on a regular basis:
Logo Builder: A logo is the first impression that your future customers will have of your business and helps customers remember your business versus the competition. Consider a company like Fiverr where you pay a small price for a designer to create your logo or check out some of the free tools below.
Stock photography: Photos, photos, and more photos! So many of the applications we use today are visually driven, and you’ll be using those applications to market your business. There are many companies that offer crisp photo catalogs for you to use for your business. If you're a business that can't take photographs of customers, or it's just not a photographic environment, take creative liberties on representing your customers, their goals, and your inspiration.
Business Cards: Business cards are still important people. When you’re in the midst of a conversation and you need something to deliver right then and there, give them your handy dandy business card (with your website and social media information listed on it, of course).
Icons: Icons can be useful not only for logo inspiration, but also a great way to break up monotony on your website. Sometimes text can be overwhelming, and you can represent your services or methodology with an icon instead. Check out:
Color Palette: The colors that you use tell a story about your business. The world's most successful brands emphasize colors in their marketing mix. McDonald's has the golden arch, American Express has the black card, what colors will you incorporate in your branding to be memorable?
14 Social Media Post Ideas: Our best piece of advice is that, you should share content that you know about and like. If you have an interest, run with it! It shouldn't be hard if you're sharing your knowledge and yourself with the world.
Feeling overwhelmed yet? Don't worry, you don't have to come up with every aspect of your brand style or content strategy today. Start with setting up your profiles, a light website, and ensure that it's clear what you do and how interested customers can get in touch!
Need an easy way for your clients to book and pay online? You're in luck. Try ClickEasy today for easy web pages for small service businesses.