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How to Create Content  For Your Small Business

Carolyn Canetti
Mar 15, 2021 6:15:00 AM

Content, content, content, we hear it all the time - share content, create content. But, what if you don't have content? Not everyone is a skilled photographer and natural writer, and not every business is a good environment to share. For instance, therapists don't take photos during a session. And, accountants... no offense but what imagery can you really share on a regular basis?


Do not fear! All content needs and business needs are different.


The content you use on your website, social media, profiles, and more do not have to show people what you do, but should represent who you work with, where you work, how you work, your inspiration, and customer aspirations.


We've compiled a guide to free tools to make your branding spectacular, and provide content themes and ideas that you can utilize on a regular basis: 



content guide for small businesses


Logo Builder: A logo is the first impression that your future customers will have of your business and helps customers remember your business versus the competition. Consider a company like Fiverr where you pay a small price for a designer to create your logo or check out some of the free tools below.

  • Canva: Offers free logo design templates and images
  • Logo Makr: Create a simple logo with icons and text
  • Graphic Springs: Enter your company name, select your industry and generate a logo

Stock photography: Photos, photos, and more photos! So many of the applications we use today are visually driven, and you’ll be using those applications to market your business. There are many companies that offer crisp photo catalogs for you to use for your business. If you're a business that can't take photographs of customers, or it's just not a photographic environment, take creative liberties on representing your customers, their goals, and your inspiration.

  • Unsplash: Search for high-resolution images that are submitted by users
  • Pixabay: Browse and download high-quality images
  • Adobe Stock: Find the perfect asset for your next creative project
  • Pexels: Great stock photos shared by talented creators

Business Cards: Business cards are still important people. When you’re in the midst of a conversation and you need something to deliver right then and there, give them your handy dandy business card (with your website and social media information listed on it, of course).

  • Moo: Provides modern and trendy business card designs
  • Vistaprint: Templated designs for traditional business card creation

Icons: Icons can be useful not only for logo inspiration, but also a great way to break up monotony on your website. Sometimes text can be overwhelming, and you can represent your services or methodology with an icon instead. Check out:

  • Icons8: Download icons for free, with folders to keep a uniform style for all
  • The Noun Project: Extensively search through icons to represent any word you can think of. Free downloads for PNGs

Color Palette: The colors that you use tell a story about your business. The world's most successful brands emphasize colors in their marketing mix. McDonald's has the golden arch, American Express has the black card, what colors will you incorporate in your branding to be memorable?

  • Coolors: Automatically generates a variety of color palettes that complement each other
  • Color Hunt: Offers unique four-color combinations
  • Adobe Color CC: Extract colors from images you like or generate color schemes

14 Social Media Post Ideas: Our best piece of advice is that, you should share content that you know about and like. If you have an interest, run with it! It shouldn't be hard if you're sharing your knowledge and yourself with the world.

  • Introduction Post: Introduce yourself, both when you first get started, and periodically. As your followers grow, not everyone is looking at your first post. Keep sharing your mission.
  • Story Post: As a business owner, personal stories go a long way to emphasize your personality and make you relatable to your customer base. Share a story about yourself.
  • Article Post: Read the industry news - trends, studies, new products - if something interests you, share it on social media. Spark a conversation by asking for opinions or questions.
  • Daily Tip Post: What goals are your clients trying to achieve? Give them advice. Breadcrumb their interest to showcase your value and knowledge.
  • Reshare Post: Follow other professionals in your field and give them a shoutout. Make friends on social media and they'll show you support back, helping you to reach new audiences.
  • Client Spotlight Post: Inspire others by showing them a real person overcoming challenges to hit goals (if your clients are okay with this). 
  • Portfolio Post: Self promote in a non-sales oriented way. Show off past work and projects. Explain what you did, the methodology, and how you helped a client achieve success.
  • Recommendation Post: What are you enjoying? Podcast, article, book, playlist or helpful product- share with your audience. It's a nice way to make conversation in your industry too.
  • Reminder Post: Whether your audience is trying to hit a seasonal target, quarterly goal or other, send a universal reminder to your industry in order to motivate audiences.
  • Photo Post: For many small businesses, before and after photos (or charts and infographics) are a great way to showcase progress being made and your work methods.
  • Brand Shoutout Post:Is there a company or brand you love or aspire to? Don't be shy. Everyone loves some authentic thumbs up for the work they're doing.
  • Wow Fact Post: Share a wow-worthy statistic about industry trends that affect many. Numbers put into perspective the work you do and the achievements people want to hit.
  • How-to Post:What do your clients struggle with regularly? Your knowledge is your content. Post regular how-tos to your following, showcasing the guidance they'd get by working with you.
  • Contact Post: Periodically inform your followers on how they can get in touch with you. As a small business service, that's how you get new business. Direct people on where to.

Feeling overwhelmed yet? Don't worry, you don't have to come up with every aspect of your brand style or content strategy today. Start with setting up your profiles, a light website, and ensure that it's clear what you do and how interested customers can get in touch! 



Need an easy way for your clients to book and pay online? You're in luck. Try ClickEasy today for easy web pages for small service businesses.

Topics: Branding, Business,