When you're a new business, there's an expectation that you would do almost anything you can to bring in new business.
And why not? The more customers you can work with, the more likely you are to have a full schedule, and enough ongoing business to feel validated and financially stable. You may read about all the ways that new business owners jump through hoops and bend over backwards to make it work, the hustle and the grind we hear so much about!
But before you go guns ablaze working yourself into the ground - a good exercise for new business owners, is to put yourself in your customers shoes. Consider all the times you have been a first time customer, working with a new business for the first time:
Whatever comes to mind when you answer those questions, now think about it in terms of your business.
Creating a positive customer experience does not need to equate to chaos and awful work life balance. Keeping customers happy can be achieved through trial and error as there is no one size fits all. A good experience is one that should feel natural to you and outstanding to a customer.
To nurture your customers and keep them engaged:
As you continue your time together, display the work you've been doing - perhaps additional certifications, continued education - aspects that indicate the investment in yourself that with affect them positively.
Growing a small business starts with a focus on your early customers. They are your most powerful marketing tool and way to drive referrals, get useful feedback and motivate you to keep doing the hard work of being a business owner!
Utilizing a discount to new customers, or a "Bring a Friend" referral incentive are amazing techniques for piquing the interest of new people, and re-engaging with existing customers. If this is a model that is viable for you and your business, try!
Create an experience so stellar that your current customers can't wait to bring a friend with them next time, or refer someone to work with you individually. Consider any money you'd spend on advertising to a wide net of people, and view the money lost for offering a discount or a free session as really targeted advertising. You already have this person through the door, now it's up to you to get them to stick!
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