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Get Your Business Set Up Online During Social Distancing

Carolyn Canetti
Mar 27, 2020 2:40:40 PM

In these unprecedented times, there's no person or business that isn't affected by COVID-19, not to mention the emotions and changes that comes with isolation and uncertainty. As a business, it's imperative that you set your business to function online while you are unable to meet clients in person. Not sure where to start? Here are the 10 things to do to get your business started online today:

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1. Set up your social + video accounts

Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube.  All platforms are about to see a huge spike in daily users, especially video conferencing like Skype, WhatsApp, Zoom, Google Hangouts and IGTV. 


2. Organize photos to use

Now is a great time to do a photo shoot, with a little help from other members in your household. Edit photos for free with Pixlr. Or, make use of beautiful, free stock images like Unsplash and Pexels


3. Do a daily video shoot

Get creative with videos! Spruce up your environment with funny outfits or costumes. The whole world is tuning in online to get useful and enjoyable entertainment, fitness, and financial information now.

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4. Learn how to video edit

Try easy video editing. For Mac users, use YouTube tutorials for iMovie, or tools,  Blender, or Lightworks. If you can, consider supporting other small businesses through Upwork!


5. Collaborate with everyone

The online community is SO strong right now. Interact with everyone! Give shout outs, re-share stories, comment on those asking for help. Let your social being fly through social media. 

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6. Craft your writing style

Take time out of your day to craft your communication style. Practice your pitch and articulate your mission and values. What are your goals? Make an effort to stay organized by collecting your thoughts on  paper.


7. Make a posting schedule

Choose 5 post types to do repeatedly. A daily tip and check in, daily exercise or recipe. Provide relief and motivation for those struggling or overwhelmed. See All The Post Types You Need for social.

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8. Choose a logo 

If design isn't your strong suit. Choose a logo icon through a free library like Icons8 or The Noun Project. Or use these icons for inspiration then ask a designer friend to help you out in exchange for a free session!


9. Set up a business email and phone

Organize an online place for customers to get in touch with you outside of your personal mailbox or phone number. Google's Gmail Suite is a global tool that you can use to set up a business email and phone number.

10. Determine your rates per service

Consider the business model you want to advertise. Is it pay per session, a subscription bundle, donation based, group offers, or one-on-one? Know what you're  offering so that your messaging represents that.

If you're feeling overwhelmed

Starting a business is not easy, especially at a time like this. But, there are so many affordable and great tools to utilize, millions of people who need your service and are feeling desperate at home. Starting is the first step! Jump into ClickEasy to get your website up and running in less than a minute. Read more about all types of unexpected businesses that are moving online today

Topics: Social Media, Marketing, Branding,