When starting an at-home business, you may spend many glamorous days in sweatpants, digging through all the nitty gritty of what it means to run your small business.
Your online presence is your way of inserting professionalism into your demeanor from the comfort of home. Check out ClickEasy to get your professional website up in less than a minute. Here are a few easy guidelines to follow to create your business brand:
2. Use high resolution images
Make sure that the photography you use in your profile photos and website are high quality. Images help make your online presence beautiful, and can be a factor for people hiring you. The same goes for logos and iconography.
If you don’t have access to any of these things, try these free tools:
3. Spell check
It may seem like a no brainer — but check your spelling. Nothing reads unprofessional like a typo, grammatical error or misplaced punctuation. Double check every instance of writing on your social media and website.
4. Don’t speak negatively or offensively
In the same vein as respectful debate, what you write on the Internet… stays on the Internet. If you have a searchable history aligned to your personal account that doesn’t paint you in a good light, consider creating all your business accounts from scratch.
5. Show case your unique interests and skills
As a business owner, of course you as a person and you as a business will have to be closely aligned. Get in the habit of writing and participating in ways that showcase your interests and your skills. Enter conversations based on what you know and how it can help your future customers, not your opinion.
Learning how to be your business online and in person takes time. There’s no one formula that fits all. But, the best way to figure it out is to start and see what works for you.
We help individuals get started with their business at home. Try our free website tool, customer management, and payment system. Jump in to ClickEasy.