Navigating social media in the beginning can feel overwhelming. It feels like there are so many factors to consider - what should you post? What platform should you use? How do you find content? Not to mention, posting to social media requires you to put yourself out there to showcase your business. What we’ve found is that once there’s a strategy in place, posting is less cringe worthy, and pretty fun.
As a personal trainer, you have content ideas at your disposal. Check out a few of our tips below to help you with your social media plight.
Social media gives you an opportunity for you to show what’s coming to your clients. Use your Facebook page to show your current schedule or openings. Pinterest is also a perfect place to pin links to your website, if you have a visual infographic with your schedule or upcoming events. Here, 305 fitness sends a sneak peek of their upcoming live events with a simple Facebook post, in their unique tone.
Visuals are a tangible way to show the progress you’ve been making with your clients. People remember 80% of what they see versus 20% of what they read. Don’t just share a before and after picture, tell your clients stories. You were with them in the gym, you saw their progress first hand, and you can attest to the bumps they had to overcome that your readers may be able to relate to. Try doing this with a Twitter thread, using each post to tell a part of the story. Hashtags like #transformationtuesday will help bring people to your post.
Use your website or blog to write about healthy meals, workouts to do at home, or share scientific health facts. What’s the difference between simple carbs and complex carbs? What are the common mistakes people make when doing squats? Your customers will remember you for providing your expertise. Reuse this content for Facebook or Pinterest to attract clients to your page. You can also use Twitter to share health related articles from your favorite publications, and link popular hashtags to your content to boost your post like #wellnesswednesday.
Social media is a great opportunity to let people know who you are, the person behind the business. As a trainer, this is important because you’re offering an intimate, 1:1 service. Every post shouldn’t be about a promotion or your next class, find new ways to let people know who you are, and what you value. If you’re a food enthusiast, one idea is to use Facebook live to show you cooking your favorite recipe, and then post instructions to make the recipe on your page.
Blog posts are also a way to share your stories. Blogs can be reposted across social media to drive traffic to your site, and subsequently earn you new customers. Here’s an example of a Pinterest post from a trainer that links directly to her website.
Your call to action can be different depending on your post. Consider offering a consultation, session sign ups, connect with email, call your number, or subscribe to your page. Your call to action should be at the end of the post so that it’s the one thing your readers remember.
Some posts will just come natural. If you’re ever stuck on the perfect post idea, you can always rely on keeping people updated. Twitter is a perfect platform for this. You can tweet random thoughts, ideas, and tips that align with your brand with little planning, and then re-purpose that tweet for other platforms.
As a guideline when you’re just starting, post to Facebook 2 to 3 times per week. If you’re using Pinterest, post one pin a day. When using Twitter, you should tweet 2 or three times per day. Interact with your audience - sometimes the online world can make people feel like there is a barrier between them and a professional, even though we are all breathing human beings! Replying to a tweet or a simple thank you can break those barriers down and encourage people to interact.
You're already a health and wellness expert, now take the next step by using socially media to show the world what you're about.