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A Guide to Starting Virtual Classes

Carolyn Canetti
Mar 1, 2021 6:15:00 AM

Whether you're choosing to move your services online due to the pandemic, or you're moving locations and want to offer services to customers in a different location, or you simply want to expand your offerings to be both in person and virtual - we have you covered! 

 

Learn how to set yourself up online to organize customer communication, manage your schedule, and connect with customers through virtual meetings.

 

 

Create a way for people to book time with you:

The first step to selling classes online is by creating a streamlined way for people to book time with you. Too much time in scheduling with customers is consumed by finding overlapping time or last minute edits and rescheduling. So invest in a simple web page that indicates what you sell, when you offer, and a totally hands off way for customers too book that time and pay you via credit or debit card. 

 

Do this in 5 minutes with a ClickEasy site!

 

 

Add your scheduling page everywhere:

Set the precedent with new customers that you start working with that you're online and you can book through your scheduling page. For these customers, this will be their first experience and set you up for a smooth ride! 

 

Add your website everywhere: 

  • Social media bio and profile. If you use linktr.ee, add it there. 
  • Include it in your email signature. 
  • Add your website to a printed business card or flyer. 
  • Consider snail mail to a mailing list for a personal touch. 
  • Reach out to family, friends, and your network and announce that you're open for business! 

move your business online

 

Coach current customers through a transition:

When working with existing customers that you want to transition to an online meeting - explain exactly how virtual meetings will work, and emphasize what you can still achieve together. Reassure clients that you will be available to answer questions throughout the process, as they may need some hand-holding.

 

When you are in meetings, focus on the actions you and they can take now, rather than dwelling on what’s been lost. You’ll set the tone for the transition, so the more upbeat and organized you are, the more likely people will be to come along. 

 

 

Choose your communication tool:

Get cozy with video conferences! Here are some popular options, with free and paid tiers. Costs usually associate with a maximum number of attendees you can include in a meeting, and how long meetings last:

  • Zoom: Zoom emerged as the wildly popular video application for individuals and institutions. We understand why people love it - it’s easy to download, quick to use, and you don’t even need to sign up for an account for the benefits. You can use Zoom on your desktop or from your phone to set up video and audio conferencing, webinars and break out rooms. Zoom is free, but limited to 40 minutes per meeting. 
  • Google Meet: Google Meet (formerly Hangouts) is another video conferencing service that rivals Zoom. The free version is offered with every Gmail account and you can host up to 25 participants, with 10 individuals visible at a time. If you pay for G-suite, then you can unlock additional features for more participants (up to 250), webinar and streaming capabilities, and screen sharing. 
  • BlueJeans: Probably the less well known of the list, Blue Jeans is a top notch video conferencing tool. They got the cool name because their founder wanted to make video chat feel “as comfortable and as casual as your favorite pair of jeans.” BlueJeans touts their enterprise grade security, and is respected as one of the most stable platforms for online video conferencing, with tools that allow you to share content quickly and securely.
  • WhatsApp: If you’re just looking for good old, standard texting, WhatsApp can be an amazing platform for businesses. WhatsApp makes it easier for customers all over the globe to contact you on a platform that they’ve most likely already adopted. WhatsApp is moving from being solely a personal use platform, to a platform that businesses have embraced due to the secure messaging features and far reach.

Choose a collaboration tool:

When you're not in person, you will need to share documents, get contracts signed, and do some standard paperwork. If you use Google for Mail, you can use Google Drive to store and share documents with clients. DocuSign is another good one for collecting electronic signatures, it's not free, but you can use it for free for your first 90 days. If you need something stronger, look into Trello, or Asana, for project management.

 

 

offer virtual appointments

 

Get cozy with online communication:

As an online business, you may find yourself leaning into online marketing more than when you were in person. Instead of people walking by your studio or into your office, the meet cutes are less frequent from afar.

  • Activate your social media presence! Learn more
  • Have fun with video content.
  • Get in the habit of content - 14 ideas to use regularly 
  • Sign yourself up in various marketplaces and directories. Learn more
  • Join and engage in groups and organizations related to your business.

Put yourself out there to be discoverable! Being an online business allows you to interact with a whole wide world of potential customers, all over the country. Take time to pin point where you'd like to focus your marketing, what kind of audience you're interested in reaching, and how to talk about what you do!

 

 

If you're interested in selling your classes and sessions online, ClickEasy can help! It takes 5 minutes to create a web page for your service type, allowing a painless way to book new customers. 

 

Topics: Customers,