Whether you're choosing to move your services online due to the pandemic, or you're moving locations and want to offer services to customers in a different location, or you simply want to expand your offerings to be both in person and virtual - we have you covered!
Learn how to set yourself up online to organize customer communication, manage your schedule, and connect with customers through virtual meetings.
The first step to selling classes online is by creating a streamlined way for people to book time with you. Too much time in scheduling with customers is consumed by finding overlapping time or last minute edits and rescheduling. So invest in a simple web page that indicates what you sell, when you offer, and a totally hands off way for customers too book that time and pay you via credit or debit card.
Set the precedent with new customers that you start working with that you're online and you can book through your scheduling page. For these customers, this will be their first experience and set you up for a smooth ride!
Add your website everywhere:
When working with existing customers that you want to transition to an online meeting - explain exactly how virtual meetings will work, and emphasize what you can still achieve together. Reassure clients that you will be available to answer questions throughout the process, as they may need some hand-holding.
When you are in meetings, focus on the actions you and they can take now, rather than dwelling on what’s been lost. You’ll set the tone for the transition, so the more upbeat and organized you are, the more likely people will be to come along.
Get cozy with video conferences! Here are some popular options, with free and paid tiers. Costs usually associate with a maximum number of attendees you can include in a meeting, and how long meetings last:
When you're not in person, you will need to share documents, get contracts signed, and do some standard paperwork. If you use Google for Mail, you can use Google Drive to store and share documents with clients. DocuSign is another good one for collecting electronic signatures, it's not free, but you can use it for free for your first 90 days. If you need something stronger, look into Trello, or Asana, for project management.
As an online business, you may find yourself leaning into online marketing more than when you were in person. Instead of people walking by your studio or into your office, the meet cutes are less frequent from afar.
Put yourself out there to be discoverable! Being an online business allows you to interact with a whole wide world of potential customers, all over the country. Take time to pin point where you'd like to focus your marketing, what kind of audience you're interested in reaching, and how to talk about what you do!
If you're interested in selling your classes and sessions online, ClickEasy can help! It takes 5 minutes to create a web page for your service type, allowing a painless way to book new customers.