When tasked with not only drawing prospective clients to your website, but also to encourage them to book an appointment with you, there are a few key things you can do to stack the odds in your favor. As an appointment based business, think of your services like products, with clear dimensions and expectations, and consider customer scheduling to be as simple and obvious as checking out the shopping cart.
Below are four key areas that can enhance your website experience for customers, increase the opportunities that lead to booking appointments, and overall strengthen your business presence.
When your business model is having customers book time with you, then that must be available to them… anywhere! If your website doesn’t include a way to schedule appointments with you, then that is your first task.
It’s important to clearly explain your service and values. Why is it important? From a most basic explanation - if a customer books an appointment with you thinking that you provide one service, and you actually provide another service, then that will be a dissatisfied customer and you will lose business. So, here’s what to include:
For You: Why You Need to Use A Self-Scheduler
When taking a look at your website, and updating your workflows for scheduling. Think about if your scheduling tool can automate other administrative tasks. The more automated processes you have, the more time you have freed up to do other tasks and projects.
All businesses, be them appointment based, class focused or product related have to include marketing and promotion into their day to day. If you’re not a marketer, it’s okay - these are some general ways to enhance your website traffic and bring people to your site to learn more about your amazing offerings.
For You: 7 Places To Add Your Scheduling Link
Here at ClickEasy, we have a tool that makes scheduling and payments easy. Allow customers to book 1:1 sessions and group classes online, with automatic payment collection by credit cards. No more back and forth, automatic email reminders for clients, and get paid instantly. Start your 30 day free trial today to make your life easier and your customers happy.